WOMMA UK - Word of Mouth Survey 2011

1. WOM Activity

33%

This survey, co-created by WOMMA UK and the Advertising Association is intended to give a broad-strokes picture of the word of mouth marketing industry, and its activity regarding children, in the UK. Your participation is hugely valuable and will be used to inform research into the way brands interact with children, and to spread visibility and insight into the UK WOM industry, so please answer as honestly and thoroughly as possible and send the survey on to any relevant partners and clients.

For the purposes of this survey we are defining ‘word of mouth’ as any marketing activity focused on stimulating peer to peer conversation about brands, on and offline.

WOMMA UK - Word of Mouth Survey 2011

1. WOM Activity

1. Which of the following best describes your word-of-mouth (WOM) activity?

2. Which word of mouth services do you provide/use?

3. What have your revenues/results been from specific word of mouth work in the past year?

4. What are you hoping to achieve through your current WOM activity? Please describe a recent WOM success

5. What is your planned spend on word of mouth in the next year?

6. What is you planned income from word of mouth this next year?

7. Does your word of mouth activity extend beyond marketing?