If 67% of your customers consider themselves “very satisfied,” are you doing a good job? Benchmarking gives you an easy way to compare your survey results across industries. Knowing where you really stand lets you make smarter decisions when you:
As the leading online survey platform, we receive more than a million survey responses per day. When customers use our expert-certified survey templates and questions, our platform anonymizes and aggregates the responses to each question, creating benchmarks to compare your results against. Here’s how the benchmarking process works:
Measure customer satisfaction and predict future growth by getting your Net Promoter Score (NPS). After you use SurveyMonkey’s templates to get your score, you can see how your results stack up by comparing them to our benchmarks.
Net Promoter Score is a trademark of Satmetrix Systems, Inc., F. Reichheld, and Bain & Company.
After you use our Customer Satisfaction Template, see how your results stack up against your biggest competitors. The insights you gain will help you target your improvements—and keep customers loyal to your brand.
Explore our Customer Satisfaction Data Report for industry insights.
Get the data you need to improve the customer experience when you find out how your website is performing. Collect feedback via our Website Feedback Template, then compare the results against industry standards.
See if you’re above or below the average in our Website Feedback Data Report.
The responses we use to calculate benchmarks are aggregated and anonymized. Nobody’s survey results are ever individually identifiable. To preserve privacy (and make sure our benchmarks are meaningful), we’ll only publish benchmarks for a given question if it meets these criteria:
Start comparing your results with SurveyMonkey Benchmarks. We update our benchmarks quarterly so they will stay fresh, and help you understand how responses are changing over time.
Benchmark pricing is based on the type of surveys you create and how you want to segment competitive data (e.g., by industry).